As an executive, a cover letter is a crucial part of your job search package. It is going to be read by high-level people within the company, and you need it to be effective enough to get your resume moved to the interview pile.
A great entry-level resume objective should be an eye-catching resume introduction. It should read like an experience-stuffed resume summary, even though it isn’t one. So include a couple attention-getting tidbits to whet the manager’s appetite.